The Rise of TV interest in Ipads
Last August, MLB.com announced that it was to stream full-length live games for the iPhone and iPod. Now, it is taking that to the iPad.
“We couldn’t just take our existing iPhone app and make it bigger,” Evans said proudly when presenting his iPad app. “This big display really allows us to create a much more immersive experience.”
Alongside the live full-screen video will be onscreen stats and data: You can scroll through a team’s lineup on the bottom, click on players to get specific data, and there is a scoreboard on the top.
Emerging media producer Gary Hayes says about this new the digitalisation of television: “We are finally entering an era where the second and third screen – the PC and the mobile – are truly converging.” The increasing links between social media and TV are now embodied in a single device.
Live sport wherever you go is likely to be the iPad’s most attractive video offering, but it won’t be the only one. A generation has grown up used to watching TV series and movies on laptops, and the iPad might be a more handy alternative. “The larger and shareable display of the iPad means on-demand TV and streamed web video/TV can retain its ‘scale’ and integrity while finally becoming portable, but more importantly become a viable second ‘networked’ screen actually in the TV room itself,” says Hayes.
iTunes has a TV and movie store with a catalogue of over 50,000 TV episodes and 8,000 films, 2,000 of them in high definition video – as Steve Jobs proudly demonstrated with a clip from Pixar’s animated film Up. And both might be taken soon somewhere else.
“The device though opens up many possibilities for interactive producers such as rich, synchronized web pages and apps alongside broadcast TV and the ‘friendly/social’ non-laptop device will encourage more ‘group’ activity in the same room,” says Hayes.